> For the complete documentation index, see [llms.txt](https://metya.gitbook.io/metya/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://metya.gitbook.io/metya/market-landscape.md).

# Market Landscape

Social+payments is the next mass-market entry point. SocialFi alone rarely crosses cycles; payments alone lack ongoing content/relationship supply. Scale requires a continuum: social supplies demand & motivation; payments supply redemption & return. Users stay because they see and can use; merchants invest because ROI is measurable & repeatable; tokens accrue non-speculative demand because they are spent & accrued. Metya targets this intersectional gap.