Common Issues in Web3 SocialFi/Payments

• “Earn-only, don’t spend”: Few sustainable consumption scenes; token demand side remains thin.

• Unsustainable incentives: High-inflation/subsidy cycles collapse once incentives recede.

• Sybil & fake activity: Bots/farmers drain budgets; “true contributors” are hard to separate.

• Fragmented UX: Wallets, gas, bridges, and siloed modules break the loop.

• Merchant missing link: Lack of reliable clearing/compliance/risk makes the final spend hop immature.