🎲Problem Statement

Structural Limits in Web2 Social/Payments

• Data ownership loss: Relationship/content/transaction data remains platform-locked; users/creators can’t port or reuse it.

• Asymmetric value distribution: Platform take-rates, ads, and opaque ranking govern payouts; creator contribution is under-measured and under-settled.

• Global friction: Cross-border fees and settlement delays; fragmented KYC/KYB/risk standards by region.

• Black-box operations: Discovery, rebates, reconciliation are hard to audit externally; trust is hard to verify.

• Rising growth costs: CAC keeps climbing in walled-garden traffic; hard to compound across acquisition-retention-conversion.